Marketing Inteligence Essay Example | Topics and Well Written Essays - 2250 words

Marketing Inteligence - Essay Example This is a stage whereby a consumer realizes that he needs new clothes for example. The next stage is information search whereby the consumer analyzes all the possible companies selling clothes such as Tesco and its competitors. The alternative evaluation stage is the third stage in which the consumer evaluates the quality of clothes and prices charged by various companies. For example, a consumer can compare the prices of Asda and those of Tesco. In the fourth stage, purchase decision, the consumer makes his decision on which store to purchase clothes from and goes for the company that offers quality clothes at affordable prices. The last stage is post-purchase behavior whereby the consumer analyzes if the clothes he purchased from Tesco for example satisfied his needs or not and taken relevant actions. Maslow’s theory of needs- This theory outlines that individual have certain needs that he needs to satisfy all through his life. In the buying behaviors of consumers, they first consider satisfying the most urgent needs necessary for their survival and good living (Kelly, 2002). Consumers start with satisfying basic needs then safety needs followed by social needs then self-esteem needs and lastly self-actualization needs. Diffusion of innovation theory- This theory outlines how advancements such as new technologies spread throughout cultures and societies from introduction to wider adoption. The costs, accessibility and familiarity with the technological change influence that buying behavior of consumers (Lehman, Ramsey and David, 2000). If the cost of new advanced products and services is much higher than those of the old ones, consumers will prefer purchasing the old ones since they satisfy the same needs. Cultural and religious factors- The consumer’s buying behavior is highly influenced by the cultural and religious beliefs of a consumer. For example Muslims cannot purchase pork products being offered by

Study question about William Carlos Williams' poem Essay

Study question about William Carlos Williams' poem - Essay Example And in this respect this poem â€Å"This Is Just To Say† by the poet is no different. This poem, disguised as a note glued on the refrigerator, could be interpreted in a multiple dimensions. There is no general agreement on the theme. â€Å"The poem could be concerned with the uselessness or self-entrapment of sexual desire, comparable to the expense of spirit in a waste of shame. Theres the potential oedipal reading, with the boy thwarted in an attempt to comprehend his origin; to learn of it from his mother. Or theres the reading that would suggest self-referentiality; it is the poem itself that means nothing.† (Matterson, 38) And there are scores and grosses of interpretations to this lean poem but the overall truth that ultimately catches the readers’ mind is the ultimate sincere approach that the poet takes in this poem. It should be taken into account that the only word capitalized in this poem is the word ‘Forgive’. Why would a poet suddenly capitalize a word in the midst of all lower cased words is he is really not sincere with the meaning of the word? William Carlos Williams’ poems stabilized themselves on the opposite pole of the likes of Ezra Pounds and especially T.S. Eliots whose poetry depicted recurrent use of reference to foreign art, religion, history or languages. He focused himself predominantly on local themes for his poems and with this smell of well know home court it is but impossible to be anything else but sincere. He was, all his life, sincere to his roots, his works and thereby to his poems as this poem â€Å"This Is Just To Say† reflects. Structurally, this poem represents the simplicity that blends just perfectly with sincere thought process of the poem. â€Å"It is typography rather than any kind of phonemic recurrence that provides directions for the speaking voice or for the eye that reads the lines silently.† (Marjorie, 26) The sense of sincerity should not